Missed Call Recovery
Caller hangs up on a tracking number → AskOtto texts, bridges a live callback, and briefs the advertiser's agent on who's calling, why, and which campaign drove it.
300+ media partners. Billions of signals. One workspace.
Media Partners
Your tracking numbers see the loss.
AskOtto closes the loop.
Every call-tracking platform measures missed calls today. None of them recover the call. AskOtto closes that loop — licensed directly for your campaigns.
The problem
Campaign Call-Tracking Numbers? AskOtto Recovers What They're Missing.
AskOtto Workspaces measures and recovers the 30 - 40% of your campaign call responses that hang up before your advertiser answers, recovering the lost value your campaigns are generating but is unseen.
The opportunity: a recovered response is a measurable, attributable win you can show every advertiser — optimize campaign ROI — while creating an automated new revenue stream.
And when the day is done you'll have an opted-in SMS audience to message for new revenue and traffic back to your media assets.
The solution
Two recovery products. New revenue and audience SMS cohort.
Post-Call Campaign Callback
Caller's call is answered → AskOtto offers a thank-you text with a standing “Call Me” option for easy future contact, same attribution carried through. Create recurring campaign performance long after it ends.
How it works
Four steps from missed call to attributed conversion.
- 01
Detect
A call to a tracking number is missed (or completed). Caller ID, timestamp, and campaign ID pass to AskOtto.
- 02
Engage
AskOtto texts the caller, branded to the advertiser — offering a callback or a reason for calling.
- 03
Bridge & Brief
AskOtto calls the advertiser, waits for an answer, and briefs the agent — who's calling, why, and which campaign drove it.
- 04
VOC
“Voice of the Customer” record of the recovered conversion, tied to the exact campaign — ready to show the advertiser.
Why license AskOtto
The recovery layer that drives conversion, insight, and new revenue.
- Reports missed calls as a metric
- Recovers the call with a live, bridged callback
- Waits for the business to actually answer
- Briefs the agent with caller reason AND campaign attribution
- Works for completed calls too (convenience callback)
- Ships under your brand, as a feature of your platform
How licensing works
Built to sit inside your objectives — commercially and technically.
White-Label Infrastructure
AskOtto's recovery and callback engine runs behind your platform; advertisers and consumers see your brand, not AskOtto's.
API-First Integration
Tracking-number events, caller ID, and campaign metadata pass to AskOtto via API; recovered-call and attribution data passes back the same way.
Clear Compliance Allocation
A dedicated three-party legal framework defines who's responsible for what across AskOtto, your platform, and the advertiser — documented up front, not left ambiguous.
Licensing models
Three commercial models. One that fits your goals.
Per-Tracking-Number Fee
Flat monthly fee per active tracking number enabled.
Best fit for: Platforms with stable, long-lived advertiser numbers.
Custom pricing based on volume
Per-Recovered-Call
Usage-based, charged per successfully recovered or bridged call.
Best fit for: Platforms that want cost tied directly to outcomes and create a new revenue stream.
Partnership pricing based on objectives and scale
Attribution Revenue Share
A share of the premium charged to advertisers for the enhanced feature.
Best fit for: Platforms repackaging AskOtto as a premium upsell.
Pricing — based on go to market logistics
Who this is for
Built for partners who already own the call.
Call-Tracking & Attribution Platforms
Already have the infrastructure and advertiser relationships; AskOtto becomes a recovery layer to resell or bundle.
Digital, Broadcast, Radio & Podcast Networks
Issue tracking numbers directly; a recovered call feature defends ad pricing and retains advertisers while creating an extended opted in SMS audience.
Performance & Direct-Response Agencies
Run call-driven campaigns across many advertiser clients; a recovered-call metric becomes a reportable win across the book of business and a new revenue opportunity.
Reporting & attribution
Data your advertisers can actually act on.
Recovery Rate
% of missed calls on a tracking number that get bridged back to a live conversation.
Build High Intent Audiences
Inbound callers are strong intenders when appended with data intelligence creates a new audience cohort and revenue stream.
“We don't just measure your calls — we help you keep them.”
Three lightweight integration surfaces.
Tracking-Number Event Feed
Caller ID, timestamp, and campaign/tracking-number ID passed to AskOtto on missed or completed calls.
Branded Messaging
Consumer-facing texts identify the advertiser, not AskOtto or your platform — configured per partner.
Attribution Data Return
Recovered-call and conversion data flows back to your reporting layer, tagged to the originating campaign.
Let's Recover What Your Tracking Numbers Are Already Losing.
Talk to our partnerships team about getting started, today!
Get StartedOr email us directly at info@askotto.com